Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Business Data Analyst - Product Marketing
Morrisville, North Carolina, United States; Boulder, Colorado, United States; San Jose, California, United States; United StatesJob Summary
At NetApp, our Product Marketing (PMM) organization drives the go-to-market strategy and positioning for our world-class data storage and cloud solutions. We are seeking a highly skilled and strategic Business Data Analyst to join our team as a key individual contributor.
In this role, you will be the foundational architect of our measurement infrastructure. You will be responsible for building, standardizing, and scaling measurement frameworks and reporting dashboards that support our entire product portfolio. By weaving together disparate data streams, you will empower our team with reliable and automated access to performance data so Product Marketing Managers have actionable, data-driven insights that inform strategy, optimize campaigns, and drive product growth.
Key Responsibilities
- Build and Maintain Reporting Infrastructure: Establish the technical "source of truth" for Product Marketing performance. Build, automate, and maintain scalable, standardized reporting models and dashboards that track the end-to-end lifecycle of our product portfolio.
- Cross-Functional Data Integration: Synthesize complex data from three primary organizational pillars to create a holistic view of product and market performance:
- Sales & Marketing Data: Integrate web analytics, digital campaign performance, and Salesforce (CRM) pipeline metrics to understand top-of-funnel engagement, lead velocity, and marketing ROI.
- Finance & ERP Data: Connect marketing efforts to actual bookings, contract data, and revenue metrics housed within our ERP systems.
- Product Telemetry & Usage Data: Incorporate product adoption, utilization, and telemetry data to understand how customers are actively engaging with our solutions post-sale.
- Implement KPI Tracking: Partner with the Marketing Analytics Manager to technically implement and automate the tracking of Key Performance Indicators (KPIs) within BI dashboards.
- Process Optimization and Governance: Identify gaps in current data collection and reporting processes. Work cross-functionally with IT, RevOps, and Data Engineering teams to improve data hygiene, pipeline automation, and accessibility for the PMM org. Ensure data integrity and accuracy in all reporting.
Job Requirements
- Experience: 5+ years of experience in Business Intelligence, Marketing Analytics, Revenue Operations, or a similar analytical role (preferably within the B2B Tech/Enterprise Software space).
- Technical Proficiency:
- Deep expertise with BI and data visualization platforms (e.g., Tableau, Power BI, Looker).
- Strong SQL skills for data extraction and manipulation.
- Domain Knowledge:
- Hands-on experience working with CRM systems (Salesforce), Marketing Automation platforms (Marketo, Eloqua), and web analytics tools (Google Analytics, Adobe Analytics).
- Familiarity with ERP data structures and financial contract reporting.
- Experience analyzing product telemetry and user-behavior data.
- Strategic Thinker: Ability to understand the broader go-to-market strategy and translate high-level business questions into technical data requirements.
- Communication Skills: Excellent verbal and written communication skills, with a proven ability to explain complex technical concepts to non-technical stakeholders.
Education
Typically requires a minimum of 5 years of related experience in addition to a Bachelor's in a technical field of engineering, data sciences or business.
Equivalent combination of additional experience can be considered in place of degree listed.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
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We are a collection of diverse people from around the world with our own individual stories. We share the drive to create innovative, world-class products. We're One NetApp, and we find strength in celebrating our individuality.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable Accommodations
At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
- For reasonable accommodations in Germany, click here.
- For reasonable accommodations in France, click here.
- For reasonable accommodations in The Netherlands, click here.
Please note that we do not accept unsolicited resumes to the above email address.
Data privacy
We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.
NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs.
Currently, when addressing certain hiring needs, NetApp uses the following tools:
- Eightfold (eightfold.ai): This tool can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
- Findem (findem.ai): This tool is used to help identify candidates whose skills and experience may be relevant to open roles at NetApp, using publicly available professional information. Findem may also be used to assist with candidate matching, AI-assisted screening, and recruitment communications.
Our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews apcplications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use AI-powered tools to assist with tasks such as identifying relevant candidates, matching skills and experience to role requirements, and conducting initial screenings. These tools support - rather than replace - human decision-making. To learn more, please see our AI Transparency Statement. If you would prefer not to engage with an AI-assisted process, you can request an alternative by contacting careers@netapp.com. Choosing an alternative process will not impact your candidacy in any way.