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Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins.
Director, Product Marketing - GTM & Launch
Morrisville, North Carolina, United States; United States; San Jose, California, United StatesJob Summary
GTM & Launch Operational Excellence: The Go-To-Market (GTM) team is the operational heartbeat of our Product Marketing organization. We are responsible for establishing a unified, transparent, and efficient methodology for launching all products—spanning Hardware, Software, and Solutions. Through a standardized, scalable approach, we ensure tight alignment between Product Management, Product Marketing, and our cross-functional (XFN) GTM partners. Our work directly translates to more impactful launches, faster time-to-market, and predictable business outcomes.
Our Goal: To transform our product launch process into a strategic, data-driven GTM engine that drives market leadership, enhances customer adoption, and delivers quantifiable revenue results. To achieve this, we are building a dedicated GTM Program Management organization with leaders aligned to each core business pillar.
Role Summary
The Director of Program Management, Go-To-Market (GTM) is a high-impact leadership role responsible for the strategic planning, orchestration, and execution of company-wide product launches and revenue-driving initiatives. Operating at the crucial intersection of strategy and execution, this leader acts as the ultimate "connective tissue" bridging Sales, Marketing, Product, and Customer Success.
Reporting to Product Marketing leadership, you will design the operational blueprint for how we bring products to market. You will move beyond traditional project management to define portfolio-level launch strategy, manage the end-to-end lifecycle from initial planning to post-launch optimization, and build a high-performing team of GTM Program Managers dedicated to specific business pillars.
Key Responsibilites
Leadership & Organizational Development
- Build and Scale: Recruit, mentor, and lead a high-performing team of GTM Program Managers, aligning them to strategic business pillars.
- Process Transformation: Design, implement, and iterate on a standardized, tiered product launch framework that can accommodate everything from minor software updates to major, tier-one solution launches.
Strategic GTM Execution & Orchestration
- End-to-End Execution: Lead the planning, orchestration, and execution of high-impact product launches, major sales initiatives, pricing updates, and integrated marketing campaigns.
- Cross-Functional Alignment: Serve as the central orchestrator across Product, Product Marketing, Sales, Revenue Operations (RevOps), Customer Success, Legal, and Finance to ensure lockstep alignment and seamless delivery.
- Launch & Sales Readiness: Partner closely with Sales Enablement and PMM to ensure customer-facing teams are fully equipped with the playbooks, messaging, tools, and training necessary to sell and support new initiatives on day one.
Operational Governance & Risk Management
- Establish Governance Frameworks: Drive the operational cadence of the GTM process by implementing standardized templates, clear approval flows, and centralized tracking capabilities.
- Lead GTM Forums: Chair critical operational forums, including weekly POD meetings, bi-weekly stakeholder updates, and executive GTM stage-gate reviews.
- Proactive Risk Mitigation: Anticipate dependencies, identify bottlenecks, and surface portfolio-level risks before they impact launch timelines. Provide clear mitigation strategies and trade-off recommendations to executive leadership.
Data-Driven Performance Measurement
- Define Success Metrics: Establish rigorous KPIs for every launch, moving beyond output metrics to measure business impact (e.g., pipeline generation, attach rates, product adoption, revenue growth, and campaign efficiency).
- Post-Launch Optimization: Conduct comprehensive post-mortems and "look-back" analyses to derive actionable insights, continually feeding learnings back into the GTM engine to improve future launches.
Job Requirements
- Experience: 10+ years of experience in Program Management, Product Marketing, or GTM Strategy within a B2B enterprise technology environment (experience across Hardware, Software, and Solutions is highly preferred).
- Leadership: 4+ years of experience directly managing, coaching, and scaling high-performing teams.
- Operational Rigor: Deep expertise in building scalable launch frameworks, stage-gate processes, and operational cadences from the ground up.
- Cross-Functional Influence: Proven ability to lead without direct authority, build consensus across highly matrixed organizations, and confidently present to/advise C-level and VP-level executives.
- Analytical Mindset: Strong business acumen with the ability to translate operational metrics into strategic business narratives. Familiarity with tools like Salesforce, Tableau, and enterprise project management software (e.g., Asana, Jira, Smartsheet).
- Agility: Exceptional ability to navigate ambiguity, prioritize multiple high-visibility initiatives simultaneously, and maintain composure in a fast-paced environment.
Education
Typically requires a Bachelor's degree in business or related field or additional equivalent experience as stated above.
Compensation:
The target salary range for this position is $220,000-268,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
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At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
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Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews applications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.