About NetApp
NetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. No matter the data type, workload or environment, we help our customers identify and realize new business possibilities. And it all starts with our people.
If this sounds like something you want to be part of, NetApp is the place for you. You can help bring new ideas to life, approaching each challenge with fresh eyes. Of course, you won't be doing it alone. At NetApp, we're all about asking for help when we need it, collaborating with others, and partnering across the organization - and beyond.
Head of Global Media Strategy
San Jose, California, United States; Boulder, Colorado, United States; New York, New York, United States; Morrisville, North Carolina, United StatesJob Summary
We are seeking a Head of Global Media with deep expertise in B2B paid media strategy and execution and a strong understanding of how the paid media strategy contributes to demand across the buyer journey. Reporting to the VP of Strategic Demand, this role will lead the development and execution of paid media strategy, serve as the connective tissue across marketing and business functions, and drive the implementation of integrated, insight-led campaigns. This individual will guide design and build the global paid media strategy, determine investment decisions across geographies, oversee agency partnerships, and be a major contributor to cross-functional activation that connects brand to demand. The ideal candidate brings a builder’s mindset, thrives on collaboration, and excels at leading strategic marketing initiatives that deliver measurable impact.
Job Requirements
• Global Paid Media Strategy & Execution: Lead the planning and optimization of the global paid media strategy, aligning with business goals and go-to-market priorities. Leverage customer insights, performance data, and market trends to inform investment decisions and media mix.
• Agency & Partner Management: Serve as the day-to-day lead with media agencies to oversee execution, ensure alignment with strategy, and continuously optimize performance.
• Program Innovation & Thought Leadership: Pilot new cross-channel tactics and measurement approaches. Evangelize paid and integrated marketing best practices within the organization.
• Planning & Performance Reporting: Own media planning frameworks and performance dashboards that enable continuous learning, clear storytelling, and executive visibility into ROI.
• Paid Media Activation Strategy: Develop and execute comprehensive paid media audience activation strategies, in close partnership with the Demand Activation team, enhancing engagement across all stages of the buyer journey. Utilize data-driven insights to identify target audiences, optimize messaging, and ensure precise targeting for maximum impact.
• Integrated Marketing Leadership: Act as a strategic connector across product, campaign, brand, digital, and analytics teams to ensure end-to-end integration of media within broader marketing programs.
• Cross-Functional Collaboration: Partner closely with campaign and solutions marketing leaders to ensure messaging, creative, and channel strategies are unified across the customer journey.
Qualifications
• 15+ years of experience in B2B marketing, with deep specialization in global paid media strategy and planning as well as integrated campaigns across digital and traditional channels.
• Proven success in developing and executing paid media strategies aligned with business and demand generation goals.
• Drives innovative approaches to media strategy and execution.
• Experience managing agencies, budgets, and cross-functional initiatives in a complex, matrixed organization.
• Ability to translate data into insights and actionable marketing plans.
• Collaborative leader who thrives in a fast-moving environment and is passionate about driving outcomes over owning headcount.
• Excellent communication skills, with the ability to influence at all levels of the organization.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why NetApp?
We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable accommodation
If you are an applicant with a physical or mental disability requiring an accommodation, or you require a religious accommodation for any part of our application process, please email careers@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
Data privacy
We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.
NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website or to our careers@netapp.com email address as outlined above. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.