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If you want to have a real impact, NetApp is the place for you. You’ll make a difference—while still maintaining a healthy work-life balance. Who are we? Forward-thinking technology people with a heart. Join us.
Lead Activation and BDR Leader
San Jose, California, United StatesAbout NetApp
We’re forward-thinking technology people with heart. We make our own rules, drive our own opportunities, and try to approach every challenge with fresh eyes. Of course, we can’t do it alone. We know when to ask for help, collaborate with others, and partner with smart people. We embrace diversity and openness because it’s in our DNA. We push limits and reward great ideas. What is your great idea?
"At NetApp, we fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds and perspectives of all employees, customers, partners, and communities to foster a higher performing organization." -George Kurian, CEO
Job Summary
As the WW Marketing Lead Activation Leader at NetApp, you will be at the forefront of expanding our customer base and driving our company's growth. Your role will be pivotal in ensuring the timely follow-up and conversion of inbound marketing leads, as well as spearheading outbound demand generation efforts through a strong partnership with the Demand Marketing team. Through your exceptional leadership and strategic vision, you will enhance the impact of our Marketing's efforts to the sales pipeline.
Responsibilities
• Leadership: Effectively manage and oversee tele-marketing agencies to help achieve marketing goals & drive optimal ROI for marketing campaigns and programs across the globe.
• Lead Activation: Ensure that all Marketing leads are effectively are properly qualified, nurtured and turned into business opportunities, at a global scale
• Customer Engagement: Guarantee the tele agency is trained and the team communicates customer needs accurately, engaging prospects with informed dialogue.
• Strategic Collaboration: Work closely with Marketing and Sales to streamline strategies and ensure a consistent flow of qualified leads.
• Lead Data Integrity: Ensure thorough and accurate records within Salesforce, avoiding any instances where leads remain untouched or stagnant in the system.
• Performance Analysis: Utilize key metrics and performance indicators to analyze data to inform strategic decisions, including ensuring all leads are qualified in a timely manner and dispositioned appropriately.
• Reporting Cadence: Establish and maintain a regular reporting cadence to ensure all teams understand outcomes, identify any gaps, and track whether we are trending in the right direction to achieve goals.
• Culture of Synergy: Cultivate a collaborative environment between Sales and Marketing to enhance lead generation and conversion processes.
• Innovation and Trends: Stay ahead of industry trends and implement innovative demand generation strategies to maintain NetApp's competitive edge.
Job Requirements
• Initiative: A proactive and results-driven mindset with a proven track record of achieving tangible outcomes.
• Strong data orientation: Ability to be hands-on with analytics, business intelligence, and marketing automation tools
• Experience: A solid understanding of marketing principles relating to demand activation, routing, dispositioning, conversion and reporting. Demonstrated experience in lead qualification through various communication channels is essential.
• Collaboration: A strong ability to partner with Marketing, Sales, agencies, and other internal departments to optimize lead conversion.
• Expertise in all lead qualification and conversion processes in Salesforce.com including the processes that generate leads through Marketo.
• Chat Expertise: Proficiency in Drift for managing inbound sales inquiries, appointment setting globally
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• Operational Excellence: Experience generating resource optimization plans, SLA discipline and process governance.
• Communication: Exceptional verbal and interpersonal skills are necessary to work closely with cross-functional teams.
• Analytics: Adept at analyzing data to track performance metrics and optimize lead generation strategies.
• Innovation: A passion for innovation and a commitment to staying at the forefront of demand generation trends and practices.
Join us at NetApp as the WW Marketing Lead Activation Leader, where your great idea could be the key to our next breakthrough in driving sales success.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Did you know…
Statistics show women apply to jobs only when they’re 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway! We look forward to hearing from you.
Why NetApp?
In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world’s biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities.
We expect a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. We also offer financial savings programs to help you plan for your future.
If you run toward knowledge and problem-solving, join us.
USA and Canada Residents Only:
The base salary hiring wage range for this position which the Company reasonably and in good faith expects to pay for the position in the specified geographic areas or locations, is $186,500 - $228,000. Final compensation will be dependent on various factors relevant to the position and candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. In addition, the position may include some of the following comprehensive benefits such Medical, Dental, Vision, Life, 401(K), Paid Time off (PTO), sick time, leave of absence as per the FMLA and other relevant leave laws, Company bonus/commission, employee stock purchase plan, and/or restricted stocks (RSU’s).
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster (PDF). NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable accommodation
If you are an applicant with a physical or mental disability that requires reasonable accommodation for any part of our application process, please email accessibility@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
Data privacy
We care about your privacy and therefore ask that you read our Applicant Privacy Policy (PDF) before you submit any personal information to us.
NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and /or rank internal employees seeking promotion or other internal mobility.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
*Applies to applicants for employment in the United States.