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Marketing Operations & Analytics Specialist - EMEA & LATAM
Windsor, England, United Kingdom; London, England, United KingdomJob Summary
This senior role is responsible for leading and running the day-to-day marketing Operations & Analytics function, campaign ops, tools and budget, insights and reporting. We are looking for a growth-orientated and highly motivated Marketing Operations and Analytics Leader to enable ABM, Area Marketing Managers and Targeted Demand Managers with strategies and hands on analytics to support quality pipeline generation for the Geo sales team.
This role oversees the lead generation operation model that powers field marketing contribution – developing, executing and scaling programs that actively driving pipeline and deliver revenue for the business. This is a key position, reporting to the Senior Director of EMEA/LATAM Marketing that requires a combination of strategic and analytical thinking and well as excellent data & operational skills. You will work across the marketing leadership team to develop the data insights and the narrative to measure and articulate the impact of marketing on the overall business.
Job Requirements
- Develop a deep understanding of marketing (KPIs), metrics, and reporting dashboards. Be able to clearly explain their significance to the team and instruct on how to utilise relevant reports.
- Collaborate with the analytics and sales operations teams, setting requirements for the geo specific reporting and data needs.
- Understand the needs of our internal stakeholders who receive our marketing performance reports, ensuring that presentations and narratives are tailored to be relevant and insightful, and that they can be adapted and utilized across different regions.
- Actively monitor dashboards daily for any data inconsistencies. Work closely with the reporting team to rectify errors, identify trends, and discern insights that can aid the marketing teams in optimizing ongoing marketing programs and reviewing pipelines.
- Work directly with the Sr. Director of Marketing to track, analyse, measure, and report on the effectiveness of marketing efforts towards pipeline health, program Return on Investment (ROI), customer acquisition and penetration, as well as lead acquisition and activity. Serve as a trusted advisor to the entire geographical field organization, offering long-term strategic recommendations to achieve business objectives.
- Implement and own the budget planning process, which includes developing templates, communicating updates, and ensuring adherence to processes and deadlines
Skill Requirements
- 7+ years of experience in B2B lead generation and data analytics experience
- Analytical mindset with the ability to translate data into actionable insights and drive data driven decisions
- Strong decision-making skills, and the ability to use data to optimize campaign performance and inform future strategies
- Operational understanding of sales processes and business operating models with creative problem-solving skills who can design solutions from qualitative and quantitative data.
- Strong leadership skills, ability to see the big picture and alignment to sales and marketing opportunities for growth & ROI
- Speed in execution & strategic decision making to quickly adapt & adjust as the business requires
- Ability to drive collaboration and teamwork within a matrixed environment to create fully integrated plans and reports
- Excellent communication, interpersonal and stakeholder management skills with the ability to influence and collaborate effectively across multiple teams and levels within the organization
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, and any protected classification.
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Why NetApp?
In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world's biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favourite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
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If you are an applicant with a physical or mental disability requiring an accommodation, or you require a religious accommodation for any part of our application process, please email gdib@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
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NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and /or rank internal employees seeking promotion or other internal mobility.
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