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Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins.
Senior Partner Marketing Manager
New York, New York, United States; Vienna, Virginia, United States; Waltham, Massachusetts, United States; Morrisville, North Carolina, United StatesJob Summary
- Partner Marketing at NetApp is a critical driver of growth, enabling routes to market through strategic partners to reach customers and accelerate pipeline. The Senior Partner Marketing Manager plays a key role in developing and executing joint marketing strategies that create awareness, demand, and revenue through the partner ecosystem.
- In this role, you will collaborate closely with Sales, Corporate Marketing, and strategic channel partners to understand customer needs, market trends, and the evolving partner landscape. You will translate NetApp priorities into partner-aligned go-to-market programs that drive measurable business outcomes.
- This is a highly strategic and cross-functional position responsible for owning a portfolio of key solution provider partners (VARs). The role includes managing day-to-day partner relationships, developing joint marketing plans, and ensuring alignment to shared growth objectives.
- The ideal candidate is a proactive, strategic marketer with a strong track record of driving partner-led demand. You thrive in a fast-paced environment, are comfortable navigating ambiguity, and bring creativity and structure to complex challenges. Success in this role is defined by maximizing the impact of marketing investments and delivering against pipeline and revenue targets.
- This position reports to the Head of North America Partner Marketing and works closely with regional partner sales teams.
Key Responsibilities
- Develop and execute strategic and tactical joint marketing plans in partnership with assigned VARs and NetApp regional sales teams, aligning to corporate priorities and partner go-to-market strategies
- Build and maintain strong relationships with partner marketing stakeholders; serve as the primary liaison between partners and NetApp Corporate Marketing
- Drive alignment on key solution areas, campaigns, and demand generation programs to deliver measurable pipeline impact
- Act as a trusted advisor across cross-functional teams, including Corporate Marketing, Field Marketing, Partner Sales, and Marketing Operations
- Manage marketing priorities, ensuring effective optimization of available investments
- Monitor program performance, analyze results, and provide insights and reporting on marketing effectiveness and sales impact
- Identify opportunities to scale successful programs and continuously improve partner marketing outcomes
Required Qualifications
- Proven experience in partner/channel marketing in the high-tech industry, with direct engagement with VARs
- Strong understanding of direct and indirect (channel) sales models, including partner business drivers and motivations
- Demonstrated ability to think strategically while driving hands-on execution
- Experience managing multiple partner relationships and balancing competing priorities
- Strong influencing skills, with the ability to work effectively across cross-functional and matrixed organizations
- Analytical mindset with the ability to interpret data, identify trends, and present actionable insights at an executive level
- Excellent written and verbal communication skills, including comfort presenting to senior stakeholders
- Self-motivated, proactive, and results-oriented with a strong sense of ownership
- Ability to thrive in a fast-paced, dynamic environment and quickly adapt to changing priorities
- Strong project management skills, with the ability to manage multiple initiatives from concept through execution
- Willingness to travel (~5–10% within the U.S. and/or Canada)
Education & Experience
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
- Experience in high-tech partner marketing strongly preferred
- Sales or field experience in the IT sector is a plus
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
- Experience in high-tech partner marketing strongly preferred
- Sales or field experience in the IT sector is a plus
Compensation:
The target salary range for this position is 170,000 - 253,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable Accommodations
At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
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Please note that we do not accept unsolicited resumes to the above email address.
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NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews applications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.