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Own Every Moment at NetApp

At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

Senior Cloud Marketing Manager

San Jose, California, United States; Bellevue, Washington, United States; Morrisville, North Carolina, United States; Boulder, Colorado, United States
Job category: Marketing Job ID: 136137-en_US
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Job Summary

The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.

Job Requirements

Strategy & Planning

  • Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
  • Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.
  • Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
  • Marketing partnership development to open up new co-marketing opportunities with the partners.

Stakeholder & Relationship Leadership

  • Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
  • Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
  • Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
  • Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.

Team Leadership & Management

  • Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
  • Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
  • Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.

Program Governance & Executive Reporting

  • Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.
  • Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
  • Ensure all partner programs meet contractual requirements and deliver measurable ROI.

Cross‑Functional Collaboration

Work closely with:

  • Hyperscaler Partner Marketing, Partnership Development, and Product Group
  • Marketing centers of excellence (digital, events, paid media, content, MRA)
  • NetApp sales, alliance, and field marketing teams
  • Operations and finance teams for budget, tracking, and compliance

And collaborate to:

  • Execute co-marketing programs
  • Optimize campaign performance
  • Track KPIs and report impact
  • Influence internal and external stakeholders to advance hyperscaler strategy

Key Performance Indicators

NetApp KPIs

  • Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
  • MQL & SQL creation and opportunity progression
  • Amount of MDF received from the partners
  • Engagement contribution from marketing investments (MDF + NetApp budget)
  • Hyperscaler seller engagement and activation
  • Program execution quality (on time, on budget, fully tracked)
  • Marketing contribution to revenue across Cloud services

Deliverables

  • Annual and quarterly marketing plan
  • Budget and investment plan
  • KPI dashboards and executive reporting
  • Seller and partner engagement plans
  • Program performance and ROI reporting
  • Marketing calendar and stakeholder communications
  • Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)

Skills & Competencies

  • Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics
  • Strategic marketing expertise and strong business acumen
  • Exceptional communication, organization, and collaboration skills
  • Ability to influence across a diverse, global organization at multiple levels
  • Strong relationship management and expectation‑setting abilities
  • Analytical mindset—ability to measure, test, iterate, and optimize
  • Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)
  • Bias for action and ability to operate autonomously while managing cross‑functional stakeholders

Who They'll Work With

Internal:

  • Hyperscaler Sales Ops
  • Hyperscaler Specialists / CSAs / CSM leadership
  • 1P/3P Product Management
  • Field & Geo Marketing
  • ACMS, CMS, SEM teammates
  • CoEs (Digital, Content, Paid, Events)
  • Finance, Ops

External:

  • Hyperscaler partner and GTM teams
  • Marketplace, Partner, and Sales organizations
  • Vendors/Agencies

How They Work With Stakeholders

  • Coordinate marketing activities end‑to‑end
  • Engage CoEs for execution excellence
  • Communicate progress and insights to all levels of NetApp and partner stakeholders
  • Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams
  • Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance

Business Objectives

  • Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services
  • Accelerate pipeline and expand customer opportunity creation
  • Strengthen our strategic Cloud partnerships  
  • Increase Cloud seller and partner engagement with NetApp solutions
  • Improve marketing ROI through measurable, data‑driven programs

Education & Experience

  • Typically requires a minimum of 8 years of related experience.
  • People management experience typically requires a minimum of 5 years of related experience

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.

Submitting an Application

To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.

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Equal Opportunity Employer*

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.

State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.

Reasonable Accommodations

At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.

Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.

  • For reasonable accommodations in Germany, click here.
  • For reasonable accommodations in France, click here.
  • For reasonable accommodations in The Netherlands, click here.

Please note that we do not accept unsolicited resumes to the above email address.

Data privacy

We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.

NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.

However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs.

Currently, when addressing certain hiring needs, NetApp uses the following tools: 

  • Eightfold (eightfold.ai): This tool can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model. 
  • Findem (findem.ai): This tool is used to help identify candidates whose skills and experience may be relevant to open roles at NetApp, using publicly available professional information. Findem may also be used to assist with candidate matching, AI-assisted screening, and recruitment communications. 

Our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application. 

Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com

Note: Eightfold is not applicable to temporary hiring opportunities. If you are interested in temporary roles, you can apply via a third-party site managed by our preferred supplier, Magnit Global. Magnit Global will provide its own privacy disclosures for your review as part of the application process.

Submitting an application

To ensure a streamlined and fair hiring process for all candidates, our team reviews apcplications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.

AI Disclosure

For select roles, some stages of our hiring process may use AI-powered tools to assist with tasks such as identifying relevant candidates, matching skills and experience to role requirements, and conducting initial screenings. These tools support - rather than replace - human decision-making. To learn more, please see our AI Transparency Statement. If you would prefer not to engage with an AI-assisted process, you can request an alternative by contacting careers@netapp.com. Choosing an alternative process will not impact your candidacy in any way.