About NetApp
NetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. No matter the data type, workload or environment, we help our customers identify and realize new business possibilities. And it all starts with our people.
If this sounds like something you want to be part of, NetApp is the place for you. You can help bring new ideas to life, approaching each challenge with fresh eyes. Of course, you won't be doing it alone. At NetApp, we're all about asking for help when we need it, collaborating with others, and partnering across the organization - and beyond.
Technical Product Marketing Manager
Bellevue, Washington, United States; Morrisville, North Carolina, United States; San Jose, California, United StatesJob Summary
As a Technical Product Marketing Manager in NetApp, you will own technical marketing end-to-end for one or more assigned technology areas within the NetApp portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more NetApp products and potentially partner products. You will do so working side-by-side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Platform Marketing (IPPM) team at NetApp, and in partnership with Product Managers in one or more NetApp business units that also report to our Chief
Product Officer.
While you won’t be writing production code and you won’t be in a support role, you will be expected to develop a deep hand-on understanding of your product by partnering from its inception by Product Management and development by Engineering all the way through to general availability, so that you can be the expert on its functionality for all outbound functions and demonstrate what the product can do at its best to the world at large.
As the expert Technical Product Marketing Manager, you will produce consistent, high-quality technical content. You will create integration deep dives and “how-to” videos that demonstrate how our technology solves real customer problems. You’ll build and curate integrated solution demos using the latest AI-enabled demo creation tools, and partner with other NetApp teams to build an integrated technology stack to make appropriate demos easily findable and usable by our sales teams, partners, and end-customers, while collecting engagement metrics and continuous feedback for improvement.
You will represent NetApp and your assigned technologies at conferences, in webinars, videos, and on social media as a trusted technical subject matter expert. As your work will expose you to our sales organization and customers you will help translate input from those audiences into insights to provide to Product Management.
Job Responsibilities
- Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
- Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
- Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform-first, customer-centric story supported by your work.
- Using modern AI-assisted tools build, curate, and maintain integrated product and solution demos in standardized formats for use by NetApp sales and product teams; manage demo catalog, availability, versioning, QA, and readiness for field, partners, and executive moments.
- Design and maintain self-service interactive assets (demos, sandboxes, TCO/ROI calculators, interactive guides); work with cross-functional marketing and sales enablement teams to and enable embedding within customer-facing content and sales tools and instrument these assets to gauge usefulness & impact, and to capture customer intelligence as appropriately volunteered.
- Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
- Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
- As needed, utilize basic scripting and/or common automation toolkits (e.g. Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments.
- Act as a technical subject matter expert in webinars and virtual events; evangelize NetApp and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers and sales teams obtained during work as a technical SME, provide as input to Product Management for ongoing product development.
- Provide input and content for technical education curricula in partnership with Revenue Enablement; while you will not own or develop training curriculum or materials directly for internal or external audiences, you will act as a subject-matter expert and assist in ensuring messaging embedded in the training is aligned with the approved technical narrative for the products involved.
- Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.
Requirements
- 7+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of ability to attain expert understanding of additional technology areas. Note that it is not required that a candidate have specific existing expertise on NetApp technologies or the data infrastructure market, but any such expertise is highly desired.
- Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences. Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.
- Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail.
- Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media.
- Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.)
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
- Strong collaboration and program management skills; able to coordinate cross-functionally with Product Management, Engineering, Sales, and the broader Integrated Product &n Portfolio Marketing organization; manage multiple priorities and deadlines.
Education
- Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience). A Master’s degree is a plus.
Note to candidates: This posting is intended to collect resumes for future opportunities in the above role(s). Timing of hire and speed of recruiting process will depend on business needs.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why NetApp?
We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable Accommodations
At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
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Please note that we do not accept unsolicited resumes to the above email address.
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We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.
NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews applications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.