Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins.
Manager of Marketing Operations and Analytics
Morrisville, North Carolina, United States; United States; San Jose, California, United StatesJob Summary
NetApp’s Product Marketing organization is a forward-thinking function operating at the intersection of Data and AI. This is a unique opportunity for a strategic and hands-on leader to build our marketing analytics function from the ground up and to spearhead the integration of AI into our marketing operations. As the Manager of Marketing Operations and Analytics, you will be the architect of our data-driven marketing engine, and a critical integration point for our Go-To-Market (GTM) strategy. You will be responsible for creating the systems, processes, and insights framework that will enable us to make smarter decisions, automate for efficiency, and prove marketing's impact on the business. The ideal candidate is a results-oriented leader who is passionate about building, loves to solve complex problems, and has a proven track record of turning data into a strategic asset.
Job Responsibilities
- Own and govern the end-to-end lead lifecycle, including lead routing, Rules of Engagement (ROE) between Marketing and Sales, and ensuring handoff quality.
- Act as a key integration and escalation point across Marketing, Sales Ops, Corporate Marketing, and Data teams to ensure alignment and resolve conflicts in GTM processes.
- Ensure readiness and validation for major platform transitions (e.g., routing, scoring, CMS, chat), safeguarding attribution, routing, and reporting from degradation during changes.
- Exercise executive-level judgment to distinguish between transitional noise and true performance signals, providing clear and reliable insights to leadership during periods of change.
- Develop and execute a strategy to leverage AI for the automation of marketing and operational workflows, including campaign optimization, lead scoring, and content personalization.
- Lead the strategy and implementation of AI-powered automation to enhance campaign targeting, personalization, and efficiency.
- Ensure seamless data integration and workflow automation across all marketing and sales platforms.
- Build and lead the product marketing analytics function, establishing key performance indicators (KPIs) and dashboards to measure marketing performance.
- Create and maintain dashboards and reports to track performance against goals and to provide visibility into product marketing's impact.
- Develop and implement attribution models to track and measure the ROI of all marketing activities, from top-of-funnel awareness to sales pipeline contribution.
- Translate complex data into clear, actionable insights and strategic recommendations for the marketing team and executive leadership.
- Develop and execute a comprehensive marketing operations strategy that aligns with the company's business objectives.
- Partner with finance and product marketing leadership on budget tracking, forecasting, and spend analysis to ensure a positive return on investment.
- Drive the adoption of a data-centric approach throughout the product marketing organization.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum of 10 years in B2B marketing operations, with a proven track record of success in a senior leadership role.
- Deep expertise in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools.
- Demonstrated experience influencing cross-functional stakeholders and governing Go-To-Market process in matrixed organizations.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven ability to think and act strategically; see challenges and opportunities as they occur.
- Ability to work collaboratively across cross-functional teams.
- Experience in a B2B technology company, preferably in enterprise storage, cloud, data services, or AI.
- Demonstrates a strong sense of continuously seeking new knowledge and actively exploring innovative solutions.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
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We are a collection of diverse people from around the world with our own individual stories. We share the drive to create innovative, world-class products. We're One NetApp, and we find strength in celebrating our individuality.
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Equal Opportunity Employer*
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly and with dignity. See the EEO poster, Know your rights poster, and NetApp EEO policy. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.
Reasonable Accommodations
At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.
Applicants who would like to request an accommodation or adjustment are encouraged to Contact Us. Each request will be assessed on a case-by-case basis, in accordance with applicable laws and our commitment to equity and belonging within our culture, values and business practices. Requests will be handled confidentially and respectfully, and we will work collaboratively to identify effective solutions.
- For reasonable accommodations in Germany, click here.
- For reasonable accommodations in France, click here.
- For reasonable accommodations in The Netherlands, click here.
Please note that we do not accept unsolicited resumes to the above email address.
Data privacy
We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.
NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.
However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.
An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.
Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com. To bypass the Eightfold matching tool or any electronic automated employment evaluation, you must include a resume and job ID with your email to careers@netapp.com and you must include in the subject line of your email: Data Privacy Request. Candidates who have questions or want to request additional information on the source of data, type of data, and/or collection of data related to the candidate review process should contact NetApp at careers@netapp.com
Submitting an application
To ensure a streamlined and fair hiring process for all candidates, our team reviews applications submitted through our company website only. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.